Inspired by the “Beat Generation
Together with Kitchen Fund & Bain Capital, the co-leading strategic investors of the new company, Sisban appointed Pearl Fisher, our remarkable partners to execute the rebranding. On July 26th, Sisban successfully debuted Beatnic as the leading vegan concept in New York with a fresh look and feel to the experience, an enhanced menu, and a memorable customer experience.
Beatnic is inspired by the “Beat Generation” the anti-conformists of the late1940s to mid-1960s. The Beatniks were the rebellious bunch who adopted an anti-authoritarian philosophy, and embodied characteristics of the West Village, reflected today by its vibrant, creative, inclusive, and progressive values in its new iteration, guided by Catey Meyers, the President of Beatnic.
This marks only the start of the our success journey towards retaining our position of the leading vegan concept in the US and beyond.